Python for Entrepreneurs Transcripts
Chapter: Course Conclusion
Lecture: Lightning review: Growth hacking

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0:01 We covered growth hacking which is essentially
0:03 just software developers rediscovering marketing and branding it in their own terms.
0:07 Ultimately for any web based business, you're going to have a funnel
0:11 where the goal is to move people from unaware that you even exist
0:15 through awareness, interest in your business, evaluating what you're offering
0:22 signing up to try out your product, using it and paying for it as well.
0:29 So to move them from not even knowing about you,
0:32 all the way through happy paying customer.
0:35 With any growth hacking tactic that you hear about
0:38 and that you want to try, ask yourself where in the funnel does it fit,
0:41 measure that part of the funnel with analytics
0:44 so if that's awareness and interest you're measuring with google analytics
0:48 in order to determine how many people are actually coming and visiting your site.
0:52 And then, determine whether that strategy is working for you or not.
0:56 You can read things like a thousand tips for growth hacking
1:00 but ultimately you are going to only be able to chose a few of them at a time
1:03 that you're going to test out, so that you can see which ones are actually working
1:07 and which ones aren't worth the time that you're investing in trying them out.
1:10 Now what works for one business may not work for another
1:13 but you can take inspiration from examples
1:16 and try to incorporate tests into your business
1:19 to determine whether they work for you.
1:21 We covered five examples, the first one was awareness on turkey carving
1:25 taking one piece of code and writing several blog posts about it,
1:28 maybe adding a video into the mix,
1:31 maybe even taking that same code and rewriting it in different programming language
1:34 and then also writing several more blog posts on it.
1:37 The gist here is take what's hard about what you're doing,
1:40 the content that you're trying to create, and then create multiple variations off of it,
1:44 with less work than if you had to come up with a new original idea
1:47 every single time you want to produce a piece of content.
1:51 Michael uses a great strategy for resending e mail campaigns
1:55 to people that have not opened the previous campaign;
1:58 if someone receives an email but perhaps it goes with their spam folder
2:02 or they delete it by accident, they may never see your message
2:05 and through tools like MailChimp, you can resend to people
2:09 that are on your mailing list, but have not opened your email
2:12 so that you can ensure that there is a higher deliverability
2:15 and that more people see what you're trying to say to them.
2:18 One way to drive usage and adoption of your product
2:21 could be through open sourcing part or all of your code,
2:24 we saw a really great example with Sidekiq
2:27 where the developer is creating a tool and the tool was more rapidly adopted
2:32 because it was open source and developers could just pick it up and try it out,
2:35 and then when companies needed to have support on that product
2:38 they were able to just pay him directly and he was able to create new features on it.
2:42 So consider this strategy depending on your business
2:45 if you're doing anything around coding or you need more developer adoption.
2:49 The right call to action is really crucial, and making sure that people move
2:53 from the evaluating stage to the sign up stage.
2:57 You want to make it as easy as possible, for people to say
3:00 all right sure, I'll give it a try, this looks like it might solve my problem.
3:03 So we took a look at several examples of calls to action,
3:07 to see what you might be able to use as design for your own landing pages.
3:10 Finally, we took a look at a bunch of examples of pricing tables
3:14 to determine how you might be able to best position your product
3:18 for prospective customers, and certain psychological tricks
3:22 that you can use with the pricing tables
3:24 so that people can pick the right plan that is most appropriate for you
3:28 running your business that also solves their problems.