Python for Entrepreneurs Transcripts
Chapter: Course Conclusion
Lecture: Lightning review: Growth hacking
0:01 We covered growth hacking which is essentially just software developers rediscovering marketing and branding it in their own terms.
0:08 Ultimately for any web based business, you're going to have a funnel where the goal is to move people from unaware that you even exist
0:16 through awareness, interest in your business, evaluating what you're offering signing up to try out your product, using it and paying for it as well.
0:30 So to move them from not even knowing about you, all the way through happy paying customer. With any growth hacking tactic that you hear about
0:39 and that you want to try, ask yourself where in the funnel does it fit, measure that part of the funnel with analytics
0:45 so if that's awareness and interest you're measuring with google analytics
0:49 in order to determine how many people are actually coming and visiting your site. And then, determine whether that strategy is working for you or not.
0:57 You can read things like a thousand tips for growth hacking but ultimately you are going to only be able to chose a few of them at a time
1:04 that you're going to test out, so that you can see which ones are actually working
1:08 and which ones aren't worth the time that you're investing in trying them out. Now what works for one business may not work for another
1:14 but you can take inspiration from examples and try to incorporate tests into your business to determine whether they work for you.
1:22 We covered five examples, the first one was awareness on turkey carving taking one piece of code and writing several blog posts about it,
1:29 maybe adding a video into the mix, maybe even taking that same code and rewriting it in different programming language
1:35 and then also writing several more blog posts on it. The gist here is take what's hard about what you're doing,
1:41 the content that you're trying to create, and then create multiple variations off of it,
1:45 with less work than if you had to come up with a new original idea every single time you want to produce a piece of content.
1:52 Michael uses a great strategy for resending e mail campaigns to people that have not opened the previous campaign;
1:59 if someone receives an email but perhaps it goes with their spam folder or they delete it by accident, they may never see your message
2:06 and through tools like MailChimp, you can resend to people that are on your mailing list, but have not opened your email
2:13 so that you can ensure that there is a higher deliverability and that more people see what you're trying to say to them.
2:19 One way to drive usage and adoption of your product could be through open sourcing part or all of your code, we saw a really great example with Sidekiq
2:28 where the developer is creating a tool and the tool was more rapidly adopted
2:33 because it was open source and developers could just pick it up and try it out, and then when companies needed to have support on that product
2:39 they were able to just pay him directly and he was able to create new features on it. So consider this strategy depending on your business
2:46 if you're doing anything around coding or you need more developer adoption.
2:50 The right call to action is really crucial, and making sure that people move from the evaluating stage to the sign up stage.
2:58 You want to make it as easy as possible, for people to say all right sure, I'll give it a try, this looks like it might solve my problem.
3:04 So we took a look at several examples of calls to action, to see what you might be able to use as design for your own landing pages.
3:11 Finally, we took a look at a bunch of examples of pricing tables to determine how you might be able to best position your product
3:19 for prospective customers, and certain psychological tricks that you can use with the pricing tables
3:25 so that people can pick the right plan that is most appropriate for you running your business that also solves their problems.