Python for Entrepreneurs Transcripts
Chapter: Course Conclusion
Lecture: Lightning review: Growth hacking
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We covered growth hacking which is essentially
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just software developers rediscovering marketing and branding it in their own terms.
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Ultimately for any web based business, you're going to have a funnel
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where the goal is to move people from unaware that you even exist
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through awareness, interest in your business, evaluating what you're offering
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signing up to try out your product, using it and paying for it as well.
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So to move them from not even knowing about you,
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all the way through happy paying customer.
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With any growth hacking tactic that you hear about
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and that you want to try, ask yourself where in the funnel does it fit,
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measure that part of the funnel with analytics
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so if that's awareness and interest you're measuring with google analytics
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in order to determine how many people are actually coming and visiting your site.
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And then, determine whether that strategy is working for you or not.
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You can read things like a thousand tips for growth hacking
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but ultimately you are going to only be able to chose a few of them at a time
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that you're going to test out, so that you can see which ones are actually working
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and which ones aren't worth the time that you're investing in trying them out.
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Now what works for one business may not work for another
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but you can take inspiration from examples
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and try to incorporate tests into your business
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to determine whether they work for you.
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We covered five examples, the first one was awareness on turkey carving
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taking one piece of code and writing several blog posts about it,
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maybe adding a video into the mix,
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maybe even taking that same code and rewriting it in different programming language
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and then also writing several more blog posts on it.
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The gist here is take what's hard about what you're doing,
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the content that you're trying to create, and then create multiple variations off of it,
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with less work than if you had to come up with a new original idea
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every single time you want to produce a piece of content.
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Michael uses a great strategy for resending e mail campaigns
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to people that have not opened the previous campaign;
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if someone receives an email but perhaps it goes with their spam folder
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or they delete it by accident, they may never see your message
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and through tools like MailChimp, you can resend to people
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that are on your mailing list, but have not opened your email
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so that you can ensure that there is a higher deliverability
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and that more people see what you're trying to say to them.
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One way to drive usage and adoption of your product
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could be through open sourcing part or all of your code,
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we saw a really great example with Sidekiq
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where the developer is creating a tool and the tool was more rapidly adopted
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because it was open source and developers could just pick it up and try it out,
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and then when companies needed to have support on that product
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they were able to just pay him directly and he was able to create new features on it.
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So consider this strategy depending on your business
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if you're doing anything around coding or you need more developer adoption.
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The right call to action is really crucial, and making sure that people move
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from the evaluating stage to the sign up stage.
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You want to make it as easy as possible, for people to say
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all right sure, I'll give it a try, this looks like it might solve my problem.
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So we took a look at several examples of calls to action,
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to see what you might be able to use as design for your own landing pages.
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Finally, we took a look at a bunch of examples of pricing tables
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to determine how you might be able to best position your product
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for prospective customers, and certain psychological tricks
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that you can use with the pricing tables
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so that people can pick the right plan that is most appropriate for you
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running your business that also solves their problems.
