Python for Entrepreneurs Transcripts
Chapter: Course Conclusion
Lecture: Lightning review: SEO

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0:01 One of the best ways to drive long term sustainable growth to your business
0:04 is through content marketing, and using search engine optimization or SEO,
0:10 in order to increase the traffic that goes to the content you've created.
0:14 Remember that content marketing is about giving useful, accurate information
0:19 that is of interest to your prospective customers.
0:22 The content that you write or that you create
0:25 whether that's text or video or sound clips
0:28 is going to be specific to your business,
0:30 you have to understand your own customers
0:33 and create content that is going to be relevant to them.
0:36 Always think about it as helping them solve a problem that they have,
0:41 don't sales pitch them on your own product.
0:44 Your product should be part of their solution, but it is not the only thing
0:47 that will take away all of their problems.
0:50 Really the content works hand in hand with what you're creating
0:53 in order to solve their problems, so you don't need to hard sales pitch them
0:57 in order for them to be interested in what you've created.
1:00 SEO is a set of tactics that allow you to increase your rankings in goggle over time
1:06 it won't happen overnight, but when you follow certain practices
1:10 SEO is guaranteed to help your rankings.
1:14 Now what are those things that are involved with SEO?
1:17 Well, first you want to make sure that your title tag, your header tags
1:22 and the meta description tag in your html
1:26 all map to what your content is actually about.
1:29 And there are certain limitations that we covered,
1:32 such as having a short title that is give take set less than seventy characters
1:37 and other guidelines like that, that are going to help you to improve
1:40 your SEO rank over time, that are openly promoted by google and other search engines
1:46 that are actually informing you how you should handle these elements.
1:49 Keep the content length to at minimum 750 characters to 2,000 characters on a 01:56 page, anything that's larger than that should be broken up
1:59 and anything less than about 750 characters on content you've created
2:02 is typically not dense enough for it to rank highly in search engine results.
2:08 Use a flat url structure, don't nest your urls to deeply,
2:13 so for example, if you have a .com and you have then /blog
2:17 and /the year, the month, the day, all in different folders,
2:21 that will actually hurt your SEO results,
2:24 because your content is to far nested down a folder path.
2:28 Always keep an eye on your site low time and the page speed
2:32 and support all mobile devices by having a responsive design
2:36 which recovered earlier in the course.
2:39 Make sure that the site low time stays low
2:41 because fast performing sites are ranked higher in search engine results.
2:45 Also make sure to not bog down your site with additional Javascript
2:50 that is unnecessary or social widgets and tracking snippets
2:54 that don't provide you with actual value on your site
2:57 and take away from the experience that your users have
3:01 when they're trying to read your content.