Python for Entrepreneurs Transcripts
Chapter: Course Conclusion
Lecture: Lightning review: SEO
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One of the best ways to drive long term sustainable growth to your business is through content marketing, and using search engine optimization or SEO,
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in order to increase the traffic that goes to the content you've created. Remember that content marketing is about giving useful, accurate information
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that is of interest to your prospective customers. The content that you write or that you create whether that's text or video or sound clips
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is going to be specific to your business, you have to understand your own customers and create content that is going to be relevant to them.
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Always think about it as helping them solve a problem that they have, don't sales pitch them on your own product.
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Your product should be part of their solution, but it is not the only thing that will take away all of their problems.
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Really the content works hand in hand with what you're creating in order to solve their problems, so you don't need to hard sales pitch them
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in order for them to be interested in what you've created. SEO is a set of tactics that allow you to increase your rankings in goggle over time
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it won't happen overnight, but when you follow certain practices SEO is guaranteed to help your rankings.
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Now what are those things that are involved with SEO? Well, first you want to make sure that your title tag, your header tags
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and the meta description tag in your HTML all map to what your content is actually about. And there are certain limitations that we covered,
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such as having a short title that is give take set less than seventy characters and other guidelines like that, that are going to help you to improve
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your SEO rank over time, that are openly promoted by google and other search engines
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that are actually informing you how you should handle these elements.
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Keep the content length to at minimum 750 characters to 2,000 characters on a 01:56 page, anything that's larger than that should be broken up
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and anything less than about 750 characters on content you've created is typically not dense enough for it to rank highly in search engine results.
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Use a flat url structure, don't nest your URLs to deeply, so for example, if you have a .com and you have then /blog
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and /the year, the month, the day, all in different folders, that will actually hurt your SEO results,
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because your content is to far nested down a folder path. Always keep an eye on your site low time and the page speed
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and support all mobile devices by having a responsive design which recovered earlier in the course. Make sure that the site low time stays low
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because fast performing sites are ranked higher in search engine results. Also make sure to not bog down your site with additional Javascript
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that is unnecessary or social widgets and tracking snippets that don't provide you with actual value on your site
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and take away from the experience that your users have when they're trying to read your content.