Python for Entrepreneurs Transcripts
Chapter: Making money (credit cards and businesses)
Lecture: The story of Stratechery

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0:02 So let me leave you with the Story of Stratechery. Stratechery is a blog, which then became also this sort of follow-oner podcast called Exponent.
0:15 And it's done by a guy named Ben Thompson and his co-host James. Really great, one of my favorite podcasts to listen to,
0:23 I am always super excited when it comes out, they don't always get a hold of the topics I want,
0:28 sometimes they are kind of rambly, but most of the time they are really good, and this particular episode, 34 of the Story of Stratechery is something
0:36 that really should be studied by people that are building businesses, like us. They are not building necessarily the next Facebook,
0:43 but maybe the next business that is going to give you freedom to build what you want and sort of grow, OK.
0:50 So this guy Ben started this thing called Stratechery a few years ago, and what is it, it was a blog for business analyses of the tech industry,
1:01 so this thing that Microsoft just did was that a good move, was that a bad move;
1:06 this thing that Apple is doing, how does that compete against what Amazon is doing? And so on, so he does a lot of writing like this,
1:13 and the writing is really good and he has subscribers to his blog and some of the content is paid, he went through some really rough times
1:20 and some really challenging times, but came through and generated quite successful business,
1:26 so his blog at the time of this recording I am sure it's actually gone way pass this
1:31 because it was growing quickly, he had 20 thousand subscribers to his paid blog, and that's a 10 dollars per person, per month.
1:39 So, that's something like 240 thousand dollars a year, for blogging. So, he goes through, and normally, what they talk about is other businesses,
1:48 but it so happens somehow that James talks Ben into talking about his business, how it came to be and so on.
1:56 So, I would say you should really listen to this if you've got some extra time and you want to just get some of these ideas percolate.
2:03 First ten minutes, maybe first eleven minutes are kind of rambly, they bounce around,
2:07 so go and listen to that if you want or if you are like this is nonsense, skip to minute eleven or something to this effect,
2:14 you can see the link there at the bottom, I think it's case sensitive, so be careful.
2:18 You'll hear them talk about a few things, they talk about the jungle floor and they talk about this thing called a canopy, and so on,
2:25 and what they are talking about is on the internet, there is really room for two types of companies,
2:30 there is room for huge companies that that just take over, so Amazon taking over online shopping, Google taking over search,
2:37 Facebook taking over social, things like that, there is only a few of those and they those the things that live
2:43 at the top of the canopy; and then, there is the very niche stuff that lives at the bottom of the floor, like Python podcast,
2:49 or training for people working on raspberry pi, or various specialized stuff that can never be quite big enough to be huge businesses
2:58 and so you'll hear those references without explanation because they talked about it in previous episodes.
3:04 If you've got an extra hour, and you just want to listen to something, I strongly recommend you listen to like minute eleven onward of this episode,
3:13 it will really give you some insight into all of the stuff that we were talking about here.

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