Python for Entrepreneurs Transcripts
Chapter: SEO and Content Marketing
Lecture: HTTPS and Mobile Browser Support

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0:00 We need to talk about a couple of must-haves for the site that is hosting your content.
0:04 HTTPS support and readability on mobile.
0:07 Let's look at a couple of easy ways to do both.
0:10 So Full Stack Python has HTTPS support, it's listed as a secure website,
0:14 so everything looks good here.
0:16 And this helps with the search engine rankings,
0:19 Google has prioritized HTTPS connections over sites that do not support HTTPS,
0:25 Full Stack Python is a static site, so the way I handle this is
0:27 I use a tool called Cloudflare, Cloudflare is a service you pay for monthly
0:33 and you can set your DNS records so that the Cloudflare
0:36 will serve up your site through an HTTPS connection.
0:39 It also has some nice benefits where it will minify your HTML CSS and JavaScript
0:44 and in general, it will just make your site faster.
0:46 But this is what I use in order to easily add HTTPS to Full Stack Python.
0:49 Of course, you could set up your own HTTPS certificate
0:52 that actually is the route that I would recommend for most applications,
0:55 but if you want to slap Cloudflare in front of your application
0:58 so you can have HTTPS support from day 1, that is also one possibility.
1:01 So yes, you need to have HTTPS support
1:03 and that will help you in the search rankings.
1:06 Another thing is support on mobile devices, and as we showed earlier,
1:09 you can test this by using the mobile emulator in Chrome,
1:12 your site should look good on mobile devices, and not just good,
1:15 it should be completely readable and the way that you would accomplish this
1:18 is through responsive design, Full Stack Python is based on Bootstrap version 3
1:22 which has responsive design built right into it,
1:25 and I recommend using a CSS framework
1:27 that just has responsive design built into it,
1:29 use that as you are building your site up.
1:32 So we can see all this looks fine on whatever mobile device you are using,
1:35 whether it's an iPhone, or a Galaxy S, any of those.
1:39 One reason why this is so important right now, is that Google changed their index,
1:43 so instead of it being desktop first, it's now mobile first,
1:46 the search engine results on mobile devices are based
1:50 on whether your site is mobile-friendly, if you are not mobile-friendly,
1:53 you are going to take a huge penalty in the search rankings.
1:56 So make sure whether your readers are on desktop or on mobile,
1:59 they will have a great experience.
2:01 Easiest way to do that is just with the responsive design
2:04 rather than a separate mobile site and a separate desktop website,
2:07 so those are two must haves, HTTPS connection support and responsive design
2:10 so that anyone can access your site easily on a mobile device.