Python for Entrepreneurs Transcripts
Chapter: SEO and Content Marketing
Lecture: Content titles and headers
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Let's dive into constructing titles and header tags. The main rule around titles and headers is that they should be
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as short as possible and name should match your target keywords. So the first thing you'd want to do is come up with the list of keywords
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that you believe your customers or prospective customers are going to be searching for.
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Let's say I've created a new Python task queue that competes with Celery that I think people should use instead of the Celery task queue,
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I want to write articles around that topic, but there is a right way and a wrong way to write a title,
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for example, this one isn't terrible because it has some keywords in it,
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like code execution but it's probably not what people are going to be searching for when they are looking for a task queue or trying to find out
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what other task queues are out there in the Python ecosystem. Rather than talk about something like what you did,
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how I learned about offloading code execution, the focus should be on the concept and the implementation itself.
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Let's say I've created my own task queue called Backr, and now I want people to discover it.
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Well, I could write a title instead of offloading code execution we'll have this specific terms in it like Python, we'll say task queue,
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background Python jobs with the Backr task queue, and then the name of the site,
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so the focus changes from what you did to what actually the content is on that page, more likely, that a reader is going to be interested in an article
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with this title when they are looking to adopt a new task queue. Let's get out of the Python ecosystem a little bit and switch over
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to an example where you've created a business where you have gym equipment that you're selling.
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You've written down a list of keywords you want to target, bench press, because your machine can substitute for bench pressing, home exercises,
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and in general weight lifting; certainly you could have an article, that would be "Ten Weight Lifting Tips For Beginners", it's not a terrible title,
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but it's much better to break that out into multiple, more specific titles.
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Now the good part is the "Ten Weight Lifting Tips For Beginners" had weight lifting in it,
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but it's unlikely that anyone is searching for ten weight lifting tips, but it is likely that people are searching for a solution to that problem,
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maybe they don't know what the proper form is for bench pressing, we'll say the name of your business is Ultimate Home Gym,
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you can have an article specifically on proper flat bench press form that will target bench press as a keyword, break out another one
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of those weight lifting tips into "Four Exercises That You Could Do At Home" that will touch on not only exercising but the people are looking for
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something to do at home rather than going to a gym. And then let's say one of those other tips was Wireless Headphones To Get
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that could be an entirely separate article, it's targeting not just headphones in general
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which is a really broad category, but weight lifting headphones, ones that are good for doing exercises so it's more likely
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that the audience that are searching for an article like that is going to be interested
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in your home gym equipment, rather than if you just said best wireless headphones,
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they could be for any purpose, and they land on your ultimate home gym website and they are not at all interested in home gym equipment,
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you are self selecting your audience by choosing the right titles. So here is what this looks like in HTML.
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You've already got a lot of web development experience under your belt so this should look familiar, but your title would be
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the title of the article and then the brand that you're trying to build, most likely the name of your business,
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but you're going to want to have that end of the title, so in the search results people are going to see the name of your business
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at the end of the title, and in the H1 tag, we'll not have the name, it will simply be the title of the content that you've created
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and there should only be one of each of these elements on every single page. That way you've kept it clean and clear both for the search engines
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and of course for the people that are reading your article and hopefully will become customers.