Python for Entrepreneurs Transcripts
Chapter: SEO and Content Marketing
Lecture: Content titles and headers
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0:00 Let's dive into constructing titles and header tags. The main rule around titles and headers is that they should be
0:07 as short as possible and name should match your target keywords. So the first thing you'd want to do is come up with the list of keywords
0:15 that you believe your customers or prospective customers are going to be searching for.
0:20 Let's say I've created a new Python task queue that competes with Celery that I think people should use instead of the Celery task queue,
0:26 I want to write articles around that topic, but there is a right way and a wrong way to write a title,
0:31 for example, this one isn't terrible because it has some keywords in it,
0:35 like code execution but it's probably not what people are going to be searching for when they are looking for a task queue or trying to find out
0:41 what other task queues are out there in the Python ecosystem. Rather than talk about something like what you did,
0:47 how I learned about offloading code execution, the focus should be on the concept and the implementation itself.
0:53 Let's say I've created my own task queue called Backr, and now I want people to discover it.
0:59 Well, I could write a title instead of offloading code execution we'll have this specific terms in it like Python, we'll say task queue,
1:06 background Python jobs with the Backr task queue, and then the name of the site,
1:11 so the focus changes from what you did to what actually the content is on that page, more likely, that a reader is going to be interested in an article
1:19 with this title when they are looking to adopt a new task queue. Let's get out of the Python ecosystem a little bit and switch over
1:25 to an example where you've created a business where you have gym equipment that you're selling.
1:29 You've written down a list of keywords you want to target, bench press, because your machine can substitute for bench pressing, home exercises,
1:34 and in general weight lifting; certainly you could have an article, that would be "Ten Weight Lifting Tips For Beginners", it's not a terrible title,
1:40 but it's much better to break that out into multiple, more specific titles.
1:45 Now the good part is the "Ten Weight Lifting Tips For Beginners" had weight lifting in it,
1:49 but it's unlikely that anyone is searching for ten weight lifting tips, but it is likely that people are searching for a solution to that problem,
1:56 maybe they don't know what the proper form is for bench pressing, we'll say the name of your business is Ultimate Home Gym,
2:03 you can have an article specifically on proper flat bench press form that will target bench press as a keyword, break out another one
2:09 of those weight lifting tips into "Four Exercises That You Could Do At Home" that will touch on not only exercising but the people are looking for
2:16 something to do at home rather than going to a gym. And then let's say one of those other tips was Wireless Headphones To Get
2:22 that could be an entirely separate article, it's targeting not just headphones in general
2:27 which is a really broad category, but weight lifting headphones, ones that are good for doing exercises so it's more likely
2:34 that the audience that are searching for an article like that is going to be interested
2:37 in your home gym equipment, rather than if you just said best wireless headphones,
2:40 they could be for any purpose, and they land on your ultimate home gym website and they are not at all interested in home gym equipment,
2:46 you are self selecting your audience by choosing the right titles. So here is what this looks like in HTML.
2:52 You've already got a lot of web development experience under your belt so this should look familiar, but your title would be
2:56 the title of the article and then the brand that you're trying to build, most likely the name of your business,
3:01 but you're going to want to have that end of the title, so in the search results people are going to see the name of your business
3:06 at the end of the title, and in the H1 tag, we'll not have the name, it will simply be the title of the content that you've created
3:13 and there should only be one of each of these elements on every single page. That way you've kept it clean and clear both for the search engines
3:20 and of course for the people that are reading your article and hopefully will become customers.