Python for Entrepreneurs Transcripts
Chapter: Sending and receiving email
Lecture: Demo: Sending rich templated email

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0:03 Well, this technically worked, I probably should have done a little bit of this,
0:07 maybe a few more "brs" here, to put some new lines, things like that,
0:11 but this worked, but this is not how you want to write your email, right,
0:16 it would be much better if you just had either actually the ability to edit the email,
0:20 maybe you write it as markdown and then transform it to HTML as you send it,
0:24 or at least have a separate file so it's not in your Python code.
0:27 So that's what we are going to look at now,
0:29 so let's come over here and I'll make a folder called email,
0:34 and what we are going to do is we are going to create some templates,
0:38 so let me go ahead and make a folder named templates as well,
0:43 in here we are going to put the base HTML,
0:45 because not only are we going to have stuff like this with all the HTML in it,
0:49 you will see that there is going to be styles galore to make this work
0:53 in all of various email clients and look pretty and things like that,
0:56 so you definitely don't want it in here, so let's go and change this,
1:00 we want to create a welcome.html file, and it's going to look like this,
1:06 now, not all of these pieces really mean anything,
1:08 like this title doesn't really mean anything, as far as the email client goes,
1:12 because it's just going to use whatever the subject is.
1:15 Let me copy the Talk Python Training welcome message
1:18 and we'll start with that and then we'll build it up.
1:20 Alright, so here we have our title, we can go and set it to "Blue Yellow Rockets",
1:25 but I don't think it's going to show up in any client anywhere.
1:29 Now notice here, we are setting all sorts of styles on the body,
1:33 now, you might be tempted to say "well Michael,
1:37 why don't you do this and put a CSS style here or even better,
1:41 why don't you create a CSS style sheet and link to it?"
1:44 I didn't do that, because it doesn't work.
1:46 Sometimes, under certain circumstances, some of it will work
1:49 but style sheets are not a good idea for these email messages,
1:54 you need it to be totally self-contained and even then
1:57 not every style you set will be respected by the various clients,
2:00 some of them just strip pieces out.
2:02 But, basically you've got to set the styles right on here,
2:05 so I am setting things like line height 1.5, to make it more readable,
2:09 I am getting rid of the padding, so I can set a background color,
2:13 make the fonts little bigger, things like that.
2:15 Now notice at the top we have this image,
2:19 if I come over here and pull up in a browser
2:22 you will see what it looks like, it's basically this image edited down just a little bit,
2:26 so here is this, so that right at the top, I am just leave this here,
2:29 I am not going to create a separate image for the email, but obviously, in your app,
2:34 you will not create a Blue / Yellow Rockets picture,
2:37 instead you will create one for whatever your app is.
2:41 So notice we are linking back to it, HTTPS is very important,
2:44 it's very likely that their client is HTTPS, so you are better off with that.
2:50 We are setting a max-width, this margin-left, right, and a max-width
2:56 makes it float in the middle of the page, that's cool,
2:59 so let's just change this around a little bit, congratulations,
3:02 and let's go and put in their email address,
3:06 how do I know I can type {email}
3:09 because I just made that up and I'll show you how we replace that in just a minute,
3:13 "congratulations {email}" you wouldn't really do this
3:15 but I just wanted to show you we have something to replace.
3:18 "Thank you for registering with our site!"
3:24 And we got a little bit here, this div we can just drop this,
3:27 we don't need that right now, and down here we have this "find your course right now",
3:31 how about we change this to "find your favorite album".
3:36 OK, and notice we've got links back to wherever we want to go,
3:41 and the style is set straight on it, right, I wish we could do CSS
3:44 but it doesn't seem to work reliably, so we are not doing it,
3:48 and here is a little bit, right, there is a little picture of me,
3:50 with some links and stuff at the bottom,
3:53 "thanks for registering... and the band", something like that.
3:56 Now, let's just go over here, say reveal this in finder,
4:00 alright this is what it looks like in its raw form it has, congratulations {email},
4:05 obviously this is going to be replaced dynamically, so how does that work,
4:09 we have our favorite album, these all needs to be like a link to back,
4:13 the images and stuff, full URL back, whatever your real domain is,
4:18 we don't have a domain yet for our Blue / Yellow Rockets,
4:21 so I can't really easily do that.
4:22 Alright, so here is the template, now how do we load and expand this?
4:26 We basically want to take all this content in here, replace things like this,
4:32 and then use this as the HTML body that we are going to send in that basic send the message,
4:37 So let me add a function, let me add a file here, we'll call this template_parser,
4:45 so what we are going to do in this template parser, spelled correctly,
4:48 is we are going to have all the templates loaded up and set, so over here,
4:53 let's have a welcome and initially it's going to be None,
4:58 let's have a reset_password, it's None as well.
5:03 And then, let's add a function that we can call, so that at the start of our app
5:09 we can pull this in and it will like load up what goes in there
5:13 and then we can use them throughout, OK, so let's do this,
5:17 we don't need any arguments here but we are going to need to call this one time
5:20 and we are going to need to use the path module, so let's do this,
5:24 we'll say "templates...", now what we need is we need to get this current folder
5:33 that contains the template folder and then we are going to add on templates,
5:36 so that is easy enough, so os.path.dirname from this particular file,
5:43 so get just the directory that this file is contained in,
5:46 that will be email, the full path to it, and then we are going to say "join... 'templates'".
5:52 Alright, so that is going to create folder
5:55 and then what we want to do is just load up each one of these. Say "welcome".
6:01 So here we'll get the welcome file, and then we'll say like this,
6:04 we'll say "welcome_file", we are going to open that,
6:07 "as fin", and then we want to set welcome on a class
6:18 just the content, OK, so we'll do this and we would also do this
6:24 let's say we'll do one for password reset, there won't be any content for this one,
6:31 but just to show that we'll do this for each type of email we want to set,
6:37 so welcome email, a reset, a purchase and so on,
6:40 you might have like five or ten of these.
6:43 OK, so this we need to call somewhere, let's do that in our __init__.
6:54 So we are just going to import this, and we'll call global_init(),
6:58 we just need to call it once, "templates",
7:05 you might as well group it down here with the other email stuff, like so,
7:12 so that should read our email templates, let's make sure that didn't break anything,
7:16 this is still running, it looks like we loaded them up correctly, great.
7:20 So the next thing we need to do is they've got that raw template in them,
7:24 we want to actually expand them, so let's do this,
7:34 so here we will write a function called expand_welcome
7:37 and as you saw in our welcome email over here
7:40 we have this little curly such and such called email.
7:45 OK, so we can come down here and actually,
7:49 let me just show you more general way,
7:58 so we can do it like this, we can come down here
8:01 and for a given template we could do something to this effect
8:04 so we are going to do something like pass EmailTemplateParser.welcome,
8:08 EmailTemplateParser.reset_password and so on.
8:11 And we'll say grab the final text,
8:16 we want to start out and say "for k in data", so data is going to be a dictionary,
8:21 and then we want to replace the key that's going to be,
8:28 so here if we get a dictionary with a key called email,
8:32 and a value for what the email should be,
8:34 then we will be able to pass that in here,
8:37 so that should be perfect, and we won't do anything fancy
8:40 we are just going to replace our key with the actual value that we got
8:46 and when we are done expanding all that we will return final text.
8:49 So this way we can have as many templates as we want,
8:51 we don't have to keep rewriting this, or whatever,
8:54 maybe you want to have like expand(welcome) and it just takes the email
8:58 and then it calls this internally, who knows, but this will let us expand that out.
9:02 So let's go to our email service, and we are going to change our send_welcome_email,
9:08 now our body is not this anymore,
9:12 so html_body is going to be our EmailTemplateParser
9:20 and what we are going to so is we are going to say "expand"
9:23 and what do we want to give it, not a huge fan of the way this looks
9:27 but we want to give it welcome and we are going to give it a dictionary with email
9:31 and the value is going to be just whatever the email is.
9:35 And that is all we are going to change, we want to go to that template parser,
9:38 we want to say grab that HTML that we stored in the file,
9:42 that is easy to edit with smart tools that have IntelliSense,
9:45 and give that to a designer they can do whatever they want with it.
9:48 We are going to load that up and we have already loaded it in memory
9:51 we are going to transform it to do the replacements
9:55 with our little curly bracket syntax I made up and then we are just going to send it.
9:58 So let's register one more time.
10:01 And let's just put a 3 right here.
10:04 Alright, fingers crossed, again, there is a lot of moving parts what we just wrote,
10:07 let's see if it works.
10:11 It looks like it works because it's already sending the mail,
10:14 and it's talking a moment and now it is redirected and done
10:17 you might consider kicking this off to a background thread
10:20 or some sort of like Celery queue or something like this,
10:23 it didn't make it asynchronous but for our purposes this is good enough.
10:27 Let me check my email.
10:30 Look at what we got here, how cool is that?
10:33 So remember we got this version that we had in memory before,
10:36 and I said that is not good, let's do better, so now we got this better one, right,
10:42 here is our picture, congratulations, this is the email expansion
10:46 that used to be {email} and we passed the value when we registered,
10:50 and it expanded it to this, right, so you can use this as URL fragments
10:54 like "hey, you just bought the album, click here to go download it",
10:58 whatever you need to do you can pass in as many of those things in that dictionary
11:01 as you need to, and of course, everything else is static HTML
11:06 and here is thanks for registering, Michael & the band and so on.
11:10 So this is, by the way, I recommend you guys send emails,
11:13 you come up with these little email templates, and you just write them as pure HTML,
11:17 you put little placeholders where the values have to pop in and off it goes,
11:22 you already have all the infrastructure you are going to need to do this
11:25 with this template parser, all you have to do
11:28 to continue to add new email capabilities, is basically the add new templates,
11:33 so you obviously have to write the HTML of the email you are going to send,
11:37 and then in the email service, we had to know that this thing required an email
11:42 and the template to expand it, so you are going to have to write
11:46 a send_password_reset and it is going to take like, you know,
11:49 the reset password URL and things like that.
11:51 Alright, this Blue / Yellow Rockets web app is totally hooked up with outbound email,
11:55 with mailing list, the last thing we need to talk about with regard to email is
11:58 how do we let people contact us, how do we put something like
12:02 "send me a message at michael@blueyellowrockets.com" or whatever it is,
12:06 we'll talk about that in just a moment.