Python for Entrepreneurs Transcripts
Chapter: Building your email list
Lecture: Concept: Sending mail

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0:02 Now what fun would it be to have a mailing list if you never mail it? So, the way you get started doing an email campaign,
0:09 is you go to the "create campaign" section, I typically pick the regular campaign, which gives you a nice beautiful HTML designer,
0:15 you pick the list, if you did the segmentation thing I talked about, you pick the various segments you want it to apply to,
0:21 there is all sorts of rules about dates and groups, and lots of powerful rules you can apply there.
0:27 Then you design it out just the way you like it, you can do preview, you can do tests and then finally you hit boom send an out it goes to
0:34 however many thousand people are in your list. My only advice is test this on yourself when you first get going, right,
0:41 so make sure that you run through it to see what effect all the settings have there is a lot of choices that after you get used to it are really simple
0:47 but are not necessarily obvious in the beginning, as well as make sure you proofread it, like you probably have all gotten
0:52 some kind of email from me with like a missing period or some word repeated or something funky as you like write the copy and rewrite the copy
1:01 and rewrite the copy because you want to get it just right, be sure to proofread it, you can send it to a friend and have them proofread it as well
1:07 through MailChimp before you actually send it out you can either send it right away or schedule it.
1:12 This is your time to shine, you've got these people interested in what you are doing, you set up the infrastructure to communicate with them,
1:18 and now it's time to share your message.

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