Python for Entrepreneurs Transcripts
Chapter: Building your email list
Lecture: Choosing a mailing list provider
0:02 There are a number of companies out there
0:04 that will basically be the backend for your mailing list.
0:08 But the first thing I want to say is: Don't build this yourself,
0:11 it's easy to think "well, I know how to send email out of Python
0:16 or out of my web app or somehow, I could setup my own server and I can do this",
0:21 it's not going to turn out as well as you think,
0:24 there is way more going on in these email systems than you think.
0:28 So first of all, setting up just a valid email server with the right MX records,
0:33 making sure it doesn't get onto a spam list, blacklist,
0:38 and it just starts not showing up, these are all really hard,
0:41 I've had friends who setup email servers
0:43 and their mail just go straight to my Gmail spam,
0:46 because there is something wrong with their email setup,
0:49 it's just not trusted, right, so that is not super easy,
0:52 the spam rules and laws around the world are complex
0:56 and you'd rather have somebody help you with that, right,
0:59 like for example there is the US CAN-SPAM Act,
1:02 there is a lot of rules around that, but that's just United States,
1:06 there is many countries right, maybe they have their own spam rules,
1:09 there's subscribe and more importantly unsubscribe,
1:12 when people become uninterested,
1:14 functionality you have to implement this,
1:18 segmentation and by segmentation I mean breaking your users into various stages,
1:22 you'll hear people talk about acquisition funnels and customer funnels, right,
1:27 people who are new users versus people maybe have signed up to your newsletter
1:32 but they haven't actually bought anything, people who are paying customers,
1:35 people who are repeat customers, you can use these mail systems
1:38 to categorize your contacts, your email list into these different groups
1:42 so if you want to have a special followup just for second-time buyers,
1:46 you could do that easily with what I am going to show you,
1:49 you would have to build that yourself.
1:51 Reporting, analytics, like who has opened the emails? Were they delivered?
1:56 Did they bounce? There is just tons of that so you don't want to get involved in this,
2:01 A/B testing, trying slight variations over time on your emails
2:05 to see what works better and improving over time,
2:08 getting help so if you are going to hire somebody to come work with you,
2:11 right, find the consultant or something to help you work
2:14 with your marketing angle. If you say "oh and I have this totally custom thing I built",
2:18 and they are kind of like: "What? I don't know if that is a good idea",
2:21 if you say "hey I use MailChimp" or "I use GetResponse" or something like that,
2:24 like OK, great, I know how it works, I can work with that.
2:28 There is a lot of automation and workflow as you'll see, we'll talk a bit about that.
2:33 But, you can do things like well, 30 minutes after a purchase, send this email,
2:37 and then if they click this button, then send them this email two days later,
2:42 if you want to setup that kind of automation or workflow you have to build that,
2:45 there is just lots and lots of reasons you don't want to build this yourself.
2:48 So what we want to do is look at a couple of options we have
2:51 for getting the software as a service type thing to plug into our app as an API.
2:57 So we are going to be using MailChimp,
3:01 I've been using MailChimp for a long time, it's a solid,
3:04 good, well known, well understood platform.
3:08 They have a nice free tier as you'll see, right here it says sign up for free
3:12 and it's pretty generous, so we'll be doing that in a little bit.
3:16 So as we go through this course, this section we're definitely going to be working
3:19 with MailChimp, I want to show you some other options because MailChimp is fine
3:23 but you can pick whatever you want.
3:26 Another option that looks really good to me is customer.io
3:29 so this is similar to MailChimp but it has a lot more tracking and automation
3:34 and kind of those rules that I talked about, right,
3:37 if they click this button then do this thing in two hours and so on.
3:40 So customer.io is pretty cool.
3:43 GetResponse is another one that works really good
3:45 for email marketing, webinars, landing pages,
3:48 this is a little bit more than just pure email,
3:51 so it's kind of a bigger platform but you know,
3:54 marketing is its whole own thing and if you want to get into this,
3:58 this is also a good choice.
4:01 I've also heard really good things about drip.co which is from Leadpages
4:04 and Leadpages is a place where you can create landing pages
4:07 like that one I showed you in a previous video, actually,
4:10 or more importantly, create a whole bunch of different landing pages
4:14 you can run ads and drive people to do these various pages
4:16 and do the A/B testing and so on, so this is a very powerful visual email automation system,
4:22 to go behind those types of things, and I've heard this is really good as well.
4:26 But, like I said, we are using MailChimp
4:29 because that is what I am using and it works really well.