Python for Entrepreneurs Transcripts
Chapter: Building your email list
Lecture: Introduction to mailing lists
0:03 When you look at how businesses communicate with their customers,
0:06 it's easy to think of social media.
0:09 Here is a growing startup, it has 10 thousand Twitter followers,
0:12 the YouTube channel with a million of views,
0:14 a Facebook page with 50 thousand likes.
0:17 These are all important. But, they are dwarfed by the power and importance
0:21 of having an email list of qualified, engaged leads.
0:26 So we are going to talk about how to build these email lists,
0:30 how to integrate them into our website,
0:32 some of the options for commercial places to manage them,
0:35 send them, create campaigns and track reports, and so on.
0:39 The first thing I want to tell you is that email lists are very valuable,
0:43 now I am not talking about email lists that maybe people have gotten from
0:47 some place you can buy a bunch of emails
0:49 and they are kind of filled with a bunch of people that don't care,
0:51 but I am talking about people who have come to your webpage,
0:53 like what you are doing enough to actually enter their email address into your site
0:58 and say "hey, please email me when you have something interesting to say".
1:02 Those are highly, highly valuable and convert far better than Twitter
1:06 or Facebook or YouTube or these sorts of things.
1:10 It's easy to miss that because you don't see email,
1:13 you don't got o a company and see their email list,
1:16 like you do see their Twitter followers for example,
1:18 it's kind of the dark matter of marketing and outreach,
1:22 but it's super important, so we are going to focus on it.
1:25 In fact it's so important that a lot of companies, before they even launch,
1:28 will create a landing page that is basically all you need to do is
1:32 put your email here and we'll tell you when we launch.
1:35 So here is a company called Backpacker travel 2.0, they've since launched
1:39 but this was their landing page back in 2015 and you can see,
1:43 it has the title, one sentence about what they do
1:47 and awesome new community for backpackers,
1:50 and here: "notify me with your email" right here, OK,
1:53 super simple, super important to build that list of really engaged
1:58 and interested customers before they even launch.
2:02 They also have social media, Facebook and Twitter,
2:04 I would say probably the two most important,
2:06 it's the email address that is the thing they are going after here.
2:10 And I encourage you to do something like this before you launch your app as well.
2:14 As soon as possible start to gather interested contact information,
2:17 you'll get your domain out a little bit sooner,
2:20 which will get it older in the search engines,
2:24 which again helps in ranking it higher,
2:26 but most importantly this will build your email list.