Python for Entrepreneurs Transcripts
Chapter: Building your email list
Lecture: Introduction to mailing lists
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0:03
When you look at how businesses communicate with their customers,
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it's easy to think of social media.
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Here is a growing startup, it has 10 thousand Twitter followers,
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the YouTube channel with a million of views,
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a Facebook page with 50 thousand likes.
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These are all important. But, they are dwarfed by the power and importance
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of having an email list of qualified, engaged leads.
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So we are going to talk about how to build these email lists,
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how to integrate them into our website,
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some of the options for commercial places to manage them,
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send them, create campaigns and track reports, and so on.
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The first thing I want to tell you is that email lists are very valuable,
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now I am not talking about email lists that maybe people have gotten from
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some place you can buy a bunch of emails
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and they are kind of filled with a bunch of people that don't care,
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but I am talking about people who have come to your webpage,
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like what you are doing enough to actually enter their email address into your site
0:58
and say "hey, please email me when you have something interesting to say".
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Those are highly, highly valuable and convert far better than Twitter
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or Facebook or YouTube or these sorts of things.
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It's easy to miss that because you don't see email,
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you don't got o a company and see their email list,
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like you do see their Twitter followers for example,
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it's kind of the dark matter of marketing and outreach,
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but it's super important, so we are going to focus on it.
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In fact it's so important that a lot of companies, before they even launch,
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will create a landing page that is basically all you need to do is
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put your email here and we'll tell you when we launch.
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So here is a company called Backpacker travel 2.0, they've since launched
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but this was their landing page back in 2015 and you can see,
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it has the title, one sentence about what they do
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and awesome new community for backpackers,
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and here: "notify me with your email" right here, OK,
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super simple, super important to build that list of really engaged
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and interested customers before they even launch.
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They also have social media, Facebook and Twitter,
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I would say probably the two most important,
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it's the email address that is the thing they are going after here.
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And I encourage you to do something like this before you launch your app as well.
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As soon as possible start to gather interested contact information,
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you'll get your domain out a little bit sooner,
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which will get it older in the search engines,
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which again helps in ranking it higher,
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but most importantly this will build your email list.
